Les Elby

In almost every strategic review, a SWOT analysis is conducted, and leadership teams instinctively focus on “Weaknesses.” But at Lighthouse Advisory, we challenge this conventional wisdom. While addressing vulnerabilities may ensure survival, it often leads to mediocrity. Instead, we advocate for a focus on Opportunities, driving profitability and market leadership. Discover how to identify your true strengths and turn perceived weaknesses into competitive advantages. Are you merely fixing cracks in your hull, or are you upgrading your engine? Join us in redefining your strategy for success and unlocking your firm’s unique potential.

In leadership team meetings, discussions often centre on a business’s capabilities, technology, talent, and capital. However, as Jérôme Barthélemy reveals, the true risk lies deeper, in the invisible architecture of an organisation: its beliefs. The very beliefs that drive initial success can orchestrate downfall. Take Polaroid, for instance; despite having robust digital capabilities, rigid adherence to outdated beliefs led to its collapse. How can leaders identify these invisible constraints? Discover the power of challenging assumptions and learn how to bulletproof your strategy by testing your hypotheses in unexpected ways.

In the world of corporate leadership, the illusion of a flawless master plan often overshadows the reality of strategic success. At Lighthouse Advisory, we understand that true achievement stems from emergent strategy, the ability to adapt and evolve through trial and error. Take IKEA, for example: its rise to dominance was not premeditated but rather a series of fortunate accidents and innovative responses to challenges. Discover how defining your destination while allowing flexibility in execution can transform your approach to strategy and lead your organisation to thrive in uncertainty. Are you ready to embrace this mindset?